Having a good presence on Twitter is always helpful since it is widely considered one of the best social media platforms on the web. This will be possible if you have a high number of loyal followers attached to your content, who regularly engage with your tweets and give valuable feedback related to different topics and news circulating in the market or industry they relate to.
If you’re an influencer looking to grow your presence on the platform, then it becomes very important for you to include Twitter in your digital marketing strategies as it would help you get more followers and gain more engagements to your feed, which is vital for any influencer, no matter what platform they choose to be related to. The following article will outline some of the best ways to adopt for anyone, in order to become a successful Twitter influencer.
Focus on your bio
It is essential to create an eye-catching bio for the audience. This will make your content much more presentable to the users and will provide an excellent first impression of your activities. The first to focus on would be to use high-quality and relatable images for your banner and profile picture. The banner should provide an insight into your activities, while the profile picture could be your photo or a logo of your brand, or anything relevant to your activities. Additionally, add an engaging and attractive description related to your activities, using emojis to emphasize what you do and aspire to achieve on your account. This makes the users more encouraged to follow your account and engage more often.
Engaging frequently with followers
Twitter is all about engaging with your followers on a regular basis. This can be done by initiating chats, where people are encouraged to address a situation or give their opinion on an ongoing matter. Additionally, engage people with Twitter polls, asking them interesting questions regarding the industry and about what they expect to see more often from your account. This gives a great insight into what the followers demand from the account going forward and helps creates a strong bond with the followers, with them becoming more like friends than followers.
Hashtags are the best way to reach out to newer people and make them aware of your activities. Since getting more followers and engagements is vital for an influencer, hashtags are one of the best ways to do that and are essential to be incorporated by an influencer into their tweets. It is important to use industry-specific hashtags to engage the right audience, as well as using the ones relevant to your content.
For an influencer to truly stand out, it is essential that they must make original content and not copy other influencers’ styles or content. By being yourself you can make content more consistently for the audience as it will come naturally to you, as well as appear unique, making them more attracted to your work and boosting your engagements.
All successful influencers on Twitter make use of the above-mentioned practices, enabling them to have a large following and presence on the platform.